The corrupt police Essay Example for Free

The corrupt police Essay After closely reading Sonia Nazario’s 2006 Enrique’s Journey book, I can only gladly marvel at the author’s expertise in exploring the smallest facets of human nature. To illustrate, through the book, Nazario digs into the surface to demonstrate that humanity can demonstrate unparalleled hope, resilience, and determination. Such traits are evident through the actions of the book’s protagonist Enrique. On the flipside, reading the book has made me feel deep contempt with regard to the author’s depiction of some very unbecoming human qualities. For example, Nazario explains that some of the characters in the book portray behaviors that make the lives of other people very hard and even dangerous. Key among such characters are the corrupt Mexican police who thrive on bribes. Further, the bandits and the gangsters that Enrique encounters along the way do not make things easier for the young boy. Such unacceptable behavior makes me to regard humanity as upholding customs and behaviors that unnecessarily harm other people. All in all, Nazario’s Enrique’s Journey’s expert depiction of the details surrounding Enrique’s Honduras-USA voyage makes me unearth some commendable as well as unacceptable traits of human beings. To begin with, the determination that Enrique demonstrates as he charts unfamiliar and dangerous territory to find Lourdes his mother gladdens my heart due to the inherent resilience depicted. For instance, the young boy encounters many hardships both before and during the ambitious journey. It is worth noting that Enrique does to have the money to pay for his journey. He thus has to hop from the roof of one goods train to another to execute his voyage. This is a very dangerous undertaking because the boy risks being detected and deported or even making a false step that would mean his death. On top of being penniless, the boy only has the telephone address of his mother’s residence (Nazario 25). This is inadequate information to track someone in strange territory. Moreover, the boy encounters mean bandits and gangsters who add to his worries along the way. The bandits steal from immigrants like Enrique while the gangsters control the trains’ roofs the medium through which Enrique travels to America. The corrupt police who demand bribes from immigrants in exchange for safe passage to America add to Enrique’s troubles. Despite such seemingly insurmountable hardships, the boy bravely soldiers on, demonstrating unexplainable resilience and hope. Such a firm and consistent depiction of toughness that is sustained by indescribable hope makes my heart swell with pride due to the boy’s pleasant qualities. On the contrary, I am deeply perturbed by the extreme meanness and inconsiderate behavior that is demonstrated by some characters such as the bandits, the gangsters, and the police that Enrique encounters. For example, it is very irritating to learn that the police expect bribes from people who suffer like Enrique and his fellow immigrants. Such an act amounts to heartless exploitation of disenfranchised persons. Moreover, the bandits’ habit of stealing from suffering immigrants demonstrates a total lack of morals whereby humans behave like beasts. Similarly, the act of the gangsters purporting to own the roofs of the trains on which Enrique travels is very disheartening. Such unacceptable behavior, which demonstrates the dark side of human character, makes my heart bleed for the world’s suffering people of the likes of Enrique. In conclusion, reading Nazario’s Enrique’s Journey book has aroused both bitter and sweet sensations in me. For example, the police, bandits, and ganisters behavior of exploiting Enrique blots humanity’s characters, thus dampening my spirits. Conversely, Enrique’s utter resilience, courage, and hope that see him endure the heartrending journey are among humanity’s commendable characters which make me to become thrilled. Works Cited Nazario, Sonia. Enriques Journey. New York: Random House Trade Paperbacks, 2007.

Essay on Cruelty and Compassion in Homer’s Iliad -- Iliad essays

Cruelty and Compassion in The Iliad The Iliad, in that it is more about the Greek hero Achilles than any other particular person, portrays the Achaean in surprisingly shocking light at times throughout the story. In his encounter with Lycaon, who had previously been taken prisoner by Achilles long ago, Achilles demonstrates the extents to which his warlike demeanor can go. Yet it is equally surprising that he is capable of impressive compassion, as is depicted elsewhere in the Iliad. What seems to be an almost unbelievable fluctuation in attitude and mood is far from unexplained or contradictory, however. In fact, there is a well-defined regularity in Achilles' actions and demeanors, to the point of being capable of systematic classification. Achilles is not a loose cannon or an unpredictable firebrand. The method to his madness can be applied to his encounter with Lycaon as it can with any of his episodes in the Iliad. It is in Scroll XXI, at the height of his vengeful and destructive advance, that Achilles meets Lycaon. He has just captured twelve soldiers for sacrifice, and at the exact moment that he reaches Lycaon he is "thirsting for still further blood" (33). Lycaon entreats Achilles to have mercy on him. He mentions that he has been captured before by Achilles and has had precious little time to enjoy his regained freedom. He also distances himself from Hektor, who he knows has Achilles' enmity because of the death of Patroklos. In near desperation, Lycaon falls to his knees, declaring himself to Achilles as "suppliant" (64). Achilles' reaction at this instance is, along with his defilement of Hektor's body, among the most grim and bellicose moments in the Iliad and in Achilles' development as a character. H... ...rom being shocking, it is in fact completely consistent with the character of Achilles that we see throughout the Iliad†¹fearsome in combat, respectful of honor and courage otherwise. Works Cited and Consulted: Camps, W. A. An Introduction to Homer. Oxford: Clarendon Press, 1980. Goodrich, Norma. Cruelty and Compassion in The Iliad . New York: Orion Press, 1962. Homer: Iliad. Trans. Stanley Lombardo. Indianapolis: Hackett Publishing Co., 1994. Richardson, Nicholas. The Iliad : A Commentary. Vol. VI: books 21-24. Cambridge: Cambridge University Press. 1993. Schein, Seth L. The Mortal Hero: An Introduction to Homer's Iliad. Berkeley: University of California Press, 1984. Veiner, George, and Fagles, Robert, eds. Homer: A Collection of Critical Essays. Twentieth Century Views, ed. Maynard Mack. Englewood Cliffs, N. J.: Prentice Hall, 1962.

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Argumentative Essay About Transgender - 2019 Words

The experience of growing up LGBTQ+ alone is one of difficulty in much of western society; however, this becomes even more so when a person is transgender. This stems from many origins. It is, of course, possibly the most argued that being transgender is a choice. People argue that if someone can change their sex, they should be able to change their race or age. Many people say this out of jest, but some say it in seriousness, not understanding what people who are transgender are truly experiencing. None of us ever will if we ourselves are not transgender. In the film Growing Up Trans, we see parents who vary in their levels of support for their children. For many parents, especially those who hold their religious faith close to†¦show more content†¦Traditionally speaking, most people view sex and gender as interchangeable, synonymous, and biological. As more studies and research are done, more professionals are realizing the vital difference between the two terms. Sex, acco rding to sociologist Doctor Zuleyka Zevallos, is the â€Å"biological traits that societies use to assign people into the category of either male or female, whether it be through a focus on chromosomes, genitalia, or some other physical ascription†. She goes on to say that the definition of gender is â€Å"the cultural meanings attached to men and women’s roles; and how individuals understand their identities including, but not limited to, being a man, woman, transgender, intersex, gender queer, and other gender identities† (Zeyallos, 2014). We see sex as something we are assigned at birth due to the body parts we are born with, and we see gender as the way one identifies with their assigned sex. In the majority of cases, assigned sex and gender identity line up, but less often it does not. In these cases, we see individuals who are transgender, gender queer, gender fluid, and more. More people are coming forward about these different ways they are experiencing gender, so many people assume these ways of experiencing gender are new. People have been transgender and gender nonconforming for longer than many may realize. The first case of a documented person who was transgender dates back toShow MoreRelatedArgumentative Essay About Transgender760 Words   |  4 PagesWhat is Transgender? Many people have spoken about having a tough time accepting a person since the way they sexually identify themselves is different. Being identified as transgender has become a highly controversial topic around the world and part of the population does not quite understand why the people that identify themselves as transgender choose to do so. Some people do not believe in what it means to be transgender and let their opinions on the topic change the real meaning of the term.Read MoreArgumentative Essay About Transgender1161 Words   |  5 PagesThe topic of gender is becoming more and more relevant in our society today. A big issue, however, that no one seems to talk about or realize are the issues of violence and discrimination, specifically towards transgender people. The violence and discrimination targeted towards transgender people and transgender people of color are increasing at an alarming rate. First, we need to differentiate between sex and gender. We often think of sex and gender as being the same or related to each other butRead MoreThe Pros and Cons of Gay Marriage1370 Words   |  6 PagesThe Pros and Cons of Gay Marriage LP 3: Argumentative Essay Patty Waters NAU Composition II Sue Cochran, Instructor Sunday, March 24, 2013 Abstract This essay covers the pros and cons concerning gay marriage. You will discover some new laws and amendments that are about to happen in our country, and some things that people are against. There are many issues that will be covered from rights and benefits to getting married legally. You will read reports, stories and articles from lawyersRead MoreThe Pop Star Of Hip Hop Sensation1150 Words   |  5 Pagesstatements about female independency, beauty norms and female sexuality. Lady Gaga is a pop star but she also calls herself as a performance artist. She emphasizes and cherishes the visual images and costumes on stage. This essay’s focus on Nicki Minaj and Lady Gaga’s characteristic that they both are feminist pop star. They look at things from the perspective of progressive women and express in their own ways. Their colours aren’t one off its commonly seen in their oeuvres. In particular this essay willRead MoreSociety s Problems, Broadly Speaking Essay251 4 Words   |  11 PagesDear reader, I chose to do my W.O.W. project about society’s problems, broadly speaking. The main reason why I decided to do this topic is because it is a very common problem people can face almost everyday. A variety of people will say such stereotypical things almost everyday and what they do not realize is that they are brainwashing themselves. This topic seemed like the best fit for me because I have said these things as well, I am no different. After realizing these things, I think I becameRead More Promoting and Protecting Minority Rights Essay2310 Words   |  10 Pagessuperiority mindset of a majority could lead to unlimited oppression of a minority. James Madison, one of the founders of the United States, in Federalist papers number ten warned against the threat of the â€Å"tyranny of the majority†. In his essay, he described the monstrosities of which could result from giving total power to the majority. In fact, the threat of a â€Å"tyrannical majority† was so great, the founders thought it necessary to incorporate ways to limit majority rule such as incorporatingRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesEnvironment 22 †¢ Improving Ethical Behavior 22 Coming Attractions: Developing an OB Model 23 An Overview 23 †¢ Inputs 24 †¢ Processes 25 †¢ Outcomes 25 Summary and Implications for Managers 30 S A L Self-Assessment Library How Much Do I Know About Organizational Behavior? 4 Myth or Science? â€Å"Most Acts of Workplace Bullying Are Men Attacking Women† 12 An Ethical Choice Can You Learn from Failure? 24 glOBalization! Does National Culture Affect Organizational Practices? 30 Point/Counterpoint Lost

What Liquids Does Viscosity Affect The Most - 1524 Words

What liquids does viscosity affect the most? I’m going to find out. I’ve always been interested in cooking and how different liquids affect each other and how they react to different things. What liquids are the most viscous and what category do these liquids tend to fall into (cooking, cleaning, etc.)? Viscosity is not normally of knowledge, so what is it? Viscosity shows how much resistance that a liquid has to flow. When liquids have been acted upon by another force, more stresses appear, which commonly cause the fluid to have a slower flow. These fluids are known as Newtonian fluids, first discovered by Sir Isaac Newton (Groiler Multimedia Encyclopedia). Viscosity is a way to show how much resistance each liquid has to flow in a motion. When forces act upon these liquids, they tend to want to slow down. This is what commonly happens. These liquids that follow the common trend are known as Newtonian fluids, which Sir Isaac Newton first discovered. Solubility is how much of a solute will dissolve into a liquid, or the solvent. If the solute dissolves completely, then the liquid will flow more quickly, meaning it isn’t as viscous. If the solute only partially dissolves, the liquid is most likely more viscous (â€Å"Oxlade 34-36†). Solubility is a measure of how much of an object will dissolve into another liquid. The liquid is known as the solvent. When the object completely dissolves, the liquid will most likely be less viscous, and flow easier. If the soluteShow MoreRelatedMarble Racing to Find a Liqids Viscosity1612 Words   |  7 PagesYour Marbles to Discover a Liquids Viscosity Which Liquid Has the Highest Viscosity? In this project we will determine the viscosities of 5 separate liquids. The liquids we will test are corn syrup, honey, vegetable oil, milk, and water. We will find their viscosities by dropping a marble into each of these liquids and measuring the time it takes for it to reach the bottom. Before we conduct the experiment, we must first understand what viscosity is. â€Å"Viscosity is the quantity that describes aRead MoreVolcano : The Eruption Of A Volcano1719 Words   |  7 Pagesvolcano can be dangerous. Yet volcanoes and people have been closely connected throughout history. People often live near volcanoes because of the benefits they offer, from rich soil, to minerals, to hot springs. The eruption of a volcano is among the most awe-inspiring events on Earth. A volcano is a weak spot in the crust where molten material, or magma, comes to the surface. Magma is a molten mixture of rock-forming substances, gases, and water from the mantle. When magma reaches the surface, it isRead MoreThe Physics Of Continuum Mechanics763 Words   |  4 Pagesreason we research Newtonian Fluids is that Newtonian fluids are the simplest mathematical models of fluids that account for viscosity. In natural world, there are many common liquids and gases that can be assumed to be Newt onian Fluids. For example, water, alcohol, thin oil, air, and most of pure liquids. Newtonian fluids get the name by Isaac Newton, who is one of the most famous scientists in the world. He is the first person who found the relation between the rate of shear strain and shear stressRead MoreSurface Tension of Water Research927 Words   |  4 Pagesis on the surface tension of water and what affects the surface tension of water. The question that I am going to ask is how does temperature and salinity of water affect the surface tension of the water. My hypothesis is that the colder and the saltier that the water is, the stronger that the surface tension of the water will be. Some of the background research that I have done has explained to me that the surface tension of water is a property of a liquids surface that can cause it to resist externalRead MoreDo Liquids Evaporate At The Same Rate?889 Words   |  4 PagesDo All Liquids Evaporate At The Same Rate? Have you ever wondered what is left after something evaporates? Evaporation is a very interesting topic, that is one of the reasons I chose this. I have learned so much facts about evaporation while researching it. Some things I never thought I would learn. Using the information in this report can help you understand about the history and facts about evaporation. I think that learning more about evaporation may help to explain why liquids don t evaporateRead MoreEssay about Cell Membranes and Transport1350 Words   |  6 Pagesthis experiment, the zip-loc placed in the hot water bath achieved the fastest rate of diffusion when compared to the solutions placed in the refrigerator and in ambient room air. B. Did the sizes of the molecules affect their movement? -Yes sizes of molecules affect their movement during diffusion. In this experiment, the size of the iodine molecules were small enough to pass through the semi-permeable membrane causing the reaction with color change. On the contrary, the starch moleculesRead MoreChocolate And Its Effect On The Brain1243 Words   |  5 PagesChocolate. Ah, just the word makes one’s mouth water. Sweet, velvety, creamy, delicious. Most of us really only care about the taste, but do we actually know what chocolate is made of? Yes, yes, milk, cocoa, cream, and sugar are all correct answers, but, do most of us know what chocolate is made of on a molecular level? I think not. Do we know why we feel happy after eating it, chocolate tastes the way it does, why some types are creamier and smoother than others, etc. The answer all boils down toRead MoreExercise 5 Cardiovascular Dynamics5750 Words   |  23 Pagessimulation for pump mechanics 7. To understand what is meant by the term compensation The cardiovascular system is composed of a pump—the heart—and blood vessels that distribute blood containing oxygen and nutrients to every cell of the body. The principles governing blood flow are the same physical laws that apply to the flow of liquid through a system of pipes. For example, one very elementary law in fluid mechanics is that the flow rate of a liquid through a pipe is directly proportional to theRead MorePhysio 9.0 Cardio Lab Report Essay2283 Words   |  10 PagesPhysio Cardio Lab Report Answers Activity 1 Questions: 1. Explain how the body establishes a pressure gradient for fluid flow. Pressure gradient is the flow rate of a liquid through a pipe. This is directly proportional to the difference between the pressures at the two ends of the pipe and inversely proportional to the pips resistance. The pressure gradient is directly dependent upon blood vessel radius which essentially controls blood flow. The bigger the blood vessel radius, the moreRead MoreEssay on States of Matter and How Matter Changes1857 Words   |  8 Pagesof matter: solids, liquids, gases, and plasma. There are other states of matter such as Bose-Einstein condensates and neutron degenerate matter, but those states can only be found under extreme conditions. These phases can go from one to another when affected by certain things, which is known as phase changes. To switch from a solid to a liquid, the solid must melt. On the other hand, to switch from a liquid to a solid, freezing must occur. Furthermore, to switch from a liquid to a gas, a process

The Character Of Elizabeth By Mary Shelley - 1494 Words

Additionally, the character of Elizabeth, originally cited as a blood cousin to Victor but in the 1831 revision was downgraded to an orphan as to dispel the notion of incest, which was more acceptable in the Romantic Age than in the Victorian Era, possesses all the classical signs of a faultless, beautiful, and largely ignored love interest to Victor Frankenstein’s charming and thirsty for knowledge male persona. Elizabeth’s true purpose of the novel, other than to be sacrificed so Victor will finally face his monster once and for all, is seen as a possession by Victor even from a young age (p. 21) which was a common viewpoint, of women throughout the Romantic and even the Victorian ages of literature. To view Elizabeth in such a manner†¦show more content†¦However, the silhouette of the stereotypical female form remains the same in both works: it is a woman who serves as a point plot for a man and is taken at only her aesthetic value. As Shelley focuses her moments of critique of gender in terms of social equality from the male perspective, Oscar Wilde offers more of an overarching critique of the female and their ‘proper’ place in the society. It could be said that Wilde intentionally made the main characters in his play caricatures of the female form in order to draw attention to the social order within the Victorian age. By giving no particular time frame other than â€Å"the present† (p. 6), we must look to the time in which Wilde wrote and published the play, in 1895 during the Victorian age of literature, in order to gain perspective into the realm of the female and their roles in society at the time. The Importance of Being Earnest, while it focuses around male characters like John and Algernon, the true critique of gender comes through with the female characters of Cecily, Gwendolen, and even Lady Bracknell and their purpose in relationship to the male characters. While the Victorian Age of literature is not heralded for its equal treatment of male and female characters, it does mark and interesting shift between the ideas of the role ofShow MoreRelatedOf The Pernicious Effects By Mary Shelley1290 Words   |  6 PagesThe novel â€Å"Frankenstein† by Mary Shelley, and the article â€Å"Of the Pernicious Effects† by Mary Wollstonecraft, both have relations when regarding the importance of feminism during their time periods. Throughout Shelley’s novel feminism is addressed because she uses female characters to further her plot and display her viewpoints. If Wollstonecraft evaluated the female characters in Shelley’s novel, she would realize that Elizabeth, Justine, and Safie all show an importance to the flow of the novelRead MoreMary Shelley: Submissive Women in Writing663 Words   |  3 PagesMary Shelley: Submissive Women in Writing In the writing of Mary Shelley’s Frankenstein or, The Modern Prometheus, she creates four submissive female characters all of who are negatively affected by the hands of Victor Frankenstein. These four submissive female characters are Agatha, Safie, Elizabeth, and Justine. Each of these women is proposed as passive and nonessential. The women, Agatha, Safie, Elizabeth, and Justine, make a pathway for the creation of action for male characters. The actionsRead MorePortrayal of the Characters in Frankenstein Essay1293 Words   |  6 PagesPortrayal of the Characters in Frankenstein      Ã‚   In the novel Frankenstein, written by Mary Shelley, the characters have been portrayed effectively. Much of the interactions between characters, and characteristics of the characters have been based on events which have occurred in Shelleys own life, or they represent what she believes is important. For example, Victor is portrayed as having a strong passion for science, and a poor understanding of relationships. Elizabeth is shown as a stereotypicalRead MoreThere are numerous numbers of novels and books that offer different portrayals of the female gender1700 Words   |  7 Pagespeople’s minds is Mary Wollstonecraft’s A Vindication of the Rights of Woman or any Jane Austen novel. People do not typically think of Mary Shelley’s Frankenstein. Nonetheless Frankenstein offers us the reader an extremely well portrayal of the female gender in the early nineteenth century while also providing us with the cautionary tell on why no man should ever attempt to p lay God for the reason that only God can play God. In this essay I will be discussing how Mary Shelley used the descriptionRead MorePersonal Influences In Frankenstein892 Words   |  4 PagesMary Wollstonecraft Shelley, was an english novelist who was famous for her work of Frankenstein. The idea of Frankenstein was written based on a dream of an anonymous person creating a new man with human body parts. It was published on January 1, 1818, it illustrates most of her background on the main character Victor, Frankenstein.The book is consisted of characters feelings and complexity. Mary wrote it at the age of nineteen, influenced by the radical movement and her parents. The work of FrankensteinRead MoreEssay about Literary Technique in Mary Shelleys Frankenstein714 Words   |  3 PagesMary Shelley genially wrote Frankenstein. A book that has been re-told a countless number of times, a story that almost every child heard as they grew up, becoming almost an American tradition. Vario us aspects of the story even though fiction were reflections of Mary Shelley’s personal life. Shelley uses tragic and shocking events to develop her characters. The symbolism she uses is that of what happens in the world at all times, mirror images of our true society. Shelley’s writing was odd for herRead MoreCharacters in Frankenstein1261 Words   |  6 Pageswhich characters are portrayed in the novel./b/center br brIn the novel Frankenstein, written by Mary Shelley, the characters have been portrayed effectively. Much of the interactions between characters, and characteristics of the characters have been based on events which have occurred in Shelley s own life, or they represent what she believes is important. For example, Victor is portrayed as having a strong passion for science, and a poor understanding of relationships. Elizabeth is shownRead MoreFrankenstein and Araby Essay1469 Words   |  6 PagesThe delineation of female characters in â€Å"Frankenstein † and â€Å"Araby† is in a very passive manner. Both Mary Shelley and James Joyce urges the readers to ponder upon the then existing social status of women. The women in these works of fiction are treated as material goods and have minimal privileges with respect to the male character. In Frankenstein, Elizabeth Lavenza is depicted as an object with minimal rights and privileges. She is portrayed as a possession for Victor Frankenstein to protect. InRead More The Role of Women in Mary Shelleys Frankenstein Essay1434 Words   |  6 PagesThe Role of Women in Mary Shelleys Frankenstein Whether an author is conscious of the fact or not, a fictional work cannot avoid reflecting the political, social, economic, and religious background of the author. Therefore, regardless of Frankensteins categorization being that of science fiction, Mary Shelley reveals her own fears and thoughts, and, as a result, reveals a great deal about the time and place in which she wrote. She mentions specific geographical locations throughoutRead MoreMary Shelley s Frankenstein As A Gothic Novel1042 Words   |  5 Pages Mary shelley uses Spooky castles, mystery, and suspense: these are all elements of a Gothic novel. Mary Shelley’s Frankenstein was written in the early 19th century, the novel certainly contains many components of a Gothic novel. Shelley uses various literary devices to support the element of a supernatural event, dreams, emotions, and metonymy of gloom, which classify Frankenstein as a Gothic novel. Immediately after Frankenstein’s supernatural creation, Victor’s

Gbmt Cilantro Cafe Free Essays

Global Business Environment 1. 2. 3. We will write a custom essay sample on Gbmt Cilantro Cafe or any similar topic only for you Order Now 4. 5. 6. Introduction History Changed by the revolution SWOT Vision Strategy Implementation Reasons of success Success of the communication strategy The smart and innovative strategies 7. Recommendation Introduction ? An Egyptian coffee shop company based in Cairo. ? First modern-culture coffee shop in Egypt. History 1999 2000 Two young Egyptian entrepreneurs begin to think about the idea of Cilantro Cafe. Establishment of Delicious Inc. with â€Å"Cilantro† as a trade name. Launch of the first Cilantro Cafe. Within 4 years, the company opened 8 shops in Egypt. Rise of competition. 2004 2005 2008 January, 25th of 2011 End of 2011 El-Sewedy, an Egyptian local group, won the bid against Starbucks chain to make the acquisition of Cilantro. Beginning of the internationalization of the company with the opening of the first outlet abroad in London, UK. Beginning of a popular uprising which became the Egyptian revolution. The company owns around 70 outlets in Egypt. Changed by the revolution ? Breaking away from the government ? Self Concepts ? Belonging to Egypt ? Cilantro Cafe provided values for customer ? Knowledge ? Health Consciousness Transition from local to Global process 1 2 Choice of country for franchise Selection criteria for franchisee Contract negotiation 3 4 5 6 Operational preparations Outlet Opening Continuous monitoring feedback SWOT analysis – Internal Strengths ? Creation of the concept of a modern-culture coffee shop ? Diversified customers ? Value of knowledge and value of health-consciousness. ? Communication strategy: differentiation while creating add ? Value added services. ? Good marketing team ? Maintenance of the company’s key performance indicators SWOT analysis – Internal Weakness Hardly to control the franchise. ? Time consuming for the transition from local to Global process SWOT analysis – External Opportunities ? Domestic development ? A lot of potential prospects ? Egypt revolution with the merge of Egypt 2. 0 whom new values clearly fitted with cilantro’s ones. SWOT analysis – External Threats ? Rising competition and global competitors. ? T he country-of-origin effects and cultural symbolism for an in ternational brand are critical ? Adaptability to globalization Vision Delicious Inc. ? To build new and creative food service concepts ? Maintain up-grade uniqueness in the products ? Positioning of the brands Strategy ? Increase the brand recognition ? Defend its home market by constantly up-grading what is offered to customers ? Adhering high quality standards and a unique Cilantro Spirit. ? Become an important contributing member of its community. Strategy ? Offer a positive environment for its internal family while ensuring the long-term business goals. ? Provide the â€Å"Cilantro Experience†. Implementation ? Decorations and layouts of the outlets can provide cozy, modern and fresh atmosphere ? Offering a reading corner and Online red book Providing healthy, fresh and tasty choices The smart and innovative strategy ? I U Models ? I-Model ? Makes use of the export / sales ratio of a firm, which is said to reflect the dependence of the firm on international markets ? More suitable for SMEs The smart and innovative strategic ? I U Models ? U-Model It assumes that a firm gradually increases its Internation alization operations in stages, at first starting small and low risk, building up experience incrementally to take on larger international roles ? PESTEL ? Political, Economic, Social, Technological, Environmental and Legal. Success of the communication strategy ? Franchising department stays in continuous contact with the franchisee brand manager and conducts monthly regular audit for each of its outlets Main Reason of Success ? Drastic change in the Egyptian coffee house concept ? Introduced a new category of leisure in Egypt ? Post-revolution ? Strategy of differentiation -Provide a unique Cilantro spirit Further capitalize ? International Bank ? Issue Stocks ? Venture capital Recommendation ? A mix between I and U model is the most valuable strategy be cause it would provide multi-dimensionality. The End. How to cite Gbmt Cilantro Cafe, Papers